All case studies
Case study 06 · Website rebuild
My own site, rebuilt from a general assistant page to a specialist portfolio
Abi Andaya
The situation
My site sold a general virtual assistant. I'd become a Kajabi specialist. It listed eight services at equal weight, including admin support and social media posting. The portfolio page was fifteen category tiles, with "Logo" sitting next to "Kajabi Project Overview." The best work I'd done wasn't on it at all.
What I built
- One clear title, Kajabi Specialist and Digital Systems Professional, used everywhere
- Three services instead of eight: build, rebuild and repair, and ongoing ownership
- Case studies in place of category tiles, each with the situation, the build and the result
- A homepage that works as a short overview, linking to a full page for each case study, the services, and my story
- A "How I work" section with the standards written into every proposal
- A design that works in light and dark mode
- Moved off Wix to a fast, hand-coded site on my own domain, abiandaya.com
Before and after
Homepage
Old homepage heroimages/cs06-portfolio/01-before-hero.png
New homepage heroimages/cs06-portfolio/05-after-hero.png
Services
Old services: eight tilesimages/cs06-portfolio/02-before-services.png
New services: three offersimages/cs06-portfolio/06-after-services.png
Portfolio
Old portfolio: fifteen tilesimages/cs06-portfolio/03-before-portfolio.png
New case study listimages/cs06-portfolio/07-after-portfolio.png
On a phone
The result
The site now matches the work.
Site development by Grace Andaya
Contact
Get in touch
Tell me what you are working with and what is not working. A short message is enough to start. If you already have a Kajabi account, say roughly what state it is in.

