A book launch, from a magazine-style print interior to an Amazon Best Seller on day one

Tiffany wanted her book to feel like a magazine, with full-page images at the chapter breaks. She also wanted to reward launch-day buyers with a free workbook. The catch is that Amazon doesn't tell an author who bought the book. So there was no list to send the workbook to.

I designed and formatted the print interior from a plain Google Doc that held only the title, headings and text. Everything else was my work, including full-page images at the chapter breaks for a magazine feel.

As it arrived Original Google Doc pageimages/cs03-speaking-human/10-google-doc-before.png

Formatted Same content, formatted spreadimages/cs03-speaking-human/11-spread-after.png

Cover, flatimages/cs03-speaking-human/01-cover.png

Spread: full-page chapter imageimages/cs03-speaking-human/02-spread-chapter-image.png

Spread: a normal text pageimages/cs03-speaking-human/03-spread-text.png

• A preview page for the book, with buttons to buy on Amazon
• A free chapter as a PDF, delivered by email to anyone who signs up
• A launch-day workbook for buyers. Buyers uploaded proof of purchase through a Google Form, then landed on a Kajabi form for their name and email. Zapier connected the two on its free plan, so there was no added cost. A Kajabi email sequence then sent the workbook, with review requests on days 3 and 7.

Workbook emailimages/cs03-speaking-human/12-workbook-email.png

Book page hero, desktopimages/cs03-speaking-human/04-book-page-desktop.png

Google Form, EMPTY onlyimages/cs03-speaking-human/07-google-form-empty.png

• Updated the photos and text on the page once the book hit Best Seller
• Added an audio version of the free chapter, in Tiffany's own voice, and sent it to everyone who had already signed up
• Moved the page to a shorter address, with a redirect so the old link, already printed in promotion, kept working. Kajabi has no built-in redirect, so this was done with a small script.
• Made every button go to the right place, and audited the tags so each signup lands with the right label

Tiffany's book, Speaking Human, became an Amazon Best Seller on its first day, at #1 in Christian Ministry to Sick & Bereaved. My part was that the interior, the page and the buyer workbook were all ready and working when the sales came in.

Shown with Tiffany's permission. The proof-of-purchase form is shown empty. Buyers' names and receipts are never shown.